But, exactly how much more is unclear. It is "a broad partnership with Yahoo to share content, advertising and technology."
One goal is to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo. Woo! That's doesn't sound very exciting to me.
Google signed 50 papers a few weeks ago in an equally vague deal.
“There has been a big question asked for a while as to how newspapers will navigate the online future,” said William Dean Singleton, vice chairman and chief executive of MediaNews Group, one of the members of the consortium. “I think this is the answer to that question," Singleton said, showing that at least he, and probably others, remain clueless. Read full story
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