Search engine optimization in former times and today

A frequently asked question: What does one have to do around a side/a Site in the search results (SERPs) upward get, which HTML-cheat use? Let us forget cheat. We do not write the year 1999 to no more. Thus some may not leave perhaps gladly from dear-won habits. But it changed nearly everything fundamentally.

Meta Keywords
Which was once important, it is long no more. The massive denomination of terms already not at all. And only quite not if with the topic of the respective side have to do this nothing. That was considered already in former times as Spam attempt. Meta Keywords are OK ONE however no longer, affect the Ranking.

Meta Description
The description of the side in complete sentences is used, because some search machines use it as expenditure text for the SERPs. On the Ranking they have no more influence. Here as to the Keywords, the possibility for the abuse applies is inserted. But search machines of these days can so easy be out-cheated no longer.

Search engine registration
A classical increase in value for customer, who was offered over many years by numerous Web designers and still becomes. This service is not only unnecessary, but every now and then even harmful. In particular then if via software with particularly many “sarch engine” and lists one announces. The important Search engine do not find the sides of alone, to announce must one to anything. Who wants to supply an increase in value up-to-date, which could consider the production and registration of a Google Sitemap to its customer with? Of it the customer would have actually a use. The Web designer by the way also, who can recognize some errors in this way more easily.

Site optimization against cross linking

Headings, fat words, cheat with containers, tables, positions and invisible colors are at best cosmetic. We call it dear-won habits, nowadays can with it no more Robot be out-lured. It concerns over to something else, i.e. Reputation and confidence. They do not know single sides round-optimize so much you to want, it to you anything will be useful. A Website needs linking, recommendations, listings, mentions and reviews. It can not for itself stand, but must into the Web be merged. Who stands for itself, is lost. Their goal must be appropriate in it for cross-linking reach; screw at single sides brings in nothing.

The principle continues also otherwise, approximately in the Domain naming. Optimal term has the nose in front, if it is already longer time used.