Friday, March 30, 2007

SEO’s Most Often Asked Questions

When do I need a search engine optimization?

Everyone, which would like to be found by customers in the Internet, should have to be found in the search services. Internet is an outlet, which requires a high measure of orientation ability. Search engines offer this orientation. An optimization of your site is a marketing instrument, which forms an economical and effective measure, also regarding sinking advertising budgets.

How can I expect many new potential customers?

The crucial factor for the success of the optimization is the keywords. We determine these together with you, in order to for you the relevant optimally. We analyze also the search behavior of your potential customers. The selection of the keywords determines the number of visitors and thus the success of the optimization.


When does my search engine optimization seize?

Results can usually recognize you after six to eight weeks. This time is different from search service to search service. Since however some search services react time-delayed to changed sides, it is to be determined not accurately. Beyond that the speed of the results depends on the search words.


How does a search engine evaluate my site?

The evaluation of a site affected via algorithms, each search service has its own. The algorithms are a strictly guarded secret, in order to prevent abuse.

They are adapted and modified in the distance of several weeks. That is necessary, in order to hold with the constantly changing offers step. Also the valuation criteria of the search services change. Therefore a continuous actualization of the optimization of your web page is important.

Examples of valuation criteria:

  • Relevant contents of the web page (use of search words)
  • META tags (additional information for search machines)
  • Explanation texts of the diagrams
  • Linking of the web page (internal and external)
  • Domain name
  • PAGE climb (a yardstick of Google, which measures the popularity of the web page)

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